In October 2025, Ikigai Safaris team traveled to Nairobi to attend the MKTE 2025, the most influential tourism marketplace in East Africa. For four powerful days, we immersed ourselves inside a space where countries presented their future tourism strategies, airlines revealed new opportunities, luxury brands showcased innovation, and government tourism boards shared fresh policy directions. We experienced MKTE not just as attendees, but as strategic learners, absorbing signals and identifying where the industry is going.

Our purpose at MKTE was clear, to widen our offering, elevate our partnerships and expand our global network. We connected with high-value DMCs, destination boards, safari operators, hotels, airlines and technology companies who are reshaping how African tourism is built. Each conversation at MKTE 2025 sharpened our ambition: to bring more refined, structured, premium and globally competitive travel solutions to the Tanzanian traveler. And now, we are ready to implement.